Small- and medium-sized businesses (SMBs) are often tempted to relegate their search engine optimization (SEO) analyses to the free reports offered by online platforms like WordPress and Google Analytics. Unfortunately, those reports rarely provide the details you need to improve your SEO. One of the things they tend to glaze over is image optimization.
The key to finding competitive advantage is by embracing innovation. So no matter how trivial or whimsical a technological development may seem, you’ll want to keep an open mind about what it can do for you. But for a small company, what does “embracing innovation” actually entail? Read on to learn more.
Installing antivirus software and using strong passwords are no longer considered the bare minimum in cybersecurity. With your online activities transparent to internet service providers, third parties, and hackers alike, it’s important to keep your information secure and private by using a virtual private network (VPN). Here’s why.
Letting mobile data consumption go unchecked can cause serious problems, such as slower connections and a decreased battery life. This is on top of expensive fees that you will incur. To help you use less data on an Android phone, here are some tips.
If you’re working out of the office or house, you never want to be in a situation where your iPhone is almost out of battery. A dead smartphone can mean missing important calls and being unable to send crucial updates to the team. But with some careful preparation combined with the tips below, you can avoid these issues in the first place.
Calamitous events such as wildfires and Category 5 hurricanes can happen at any time. If your company’s tech infrastructure isn’t prepared to weather these, it can put you out of business. One of the most essential technologies today is Voice over Internet Protocol (VoIP) telephony systems.
Microsoft Word remains the word processing software of choice for businesses large and small. With Word, you can create a wide variety of documents, from reports to invoices to brochures. Word also has a number of features that, when utilized properly, could greatly enhance your productivity and efficiency at work.
Business owners need to be aware that there are certain unexpected costs associated with the cloud. These costs may not add up to much at first, but they can eventually cost you more than the service is worth. You need to know what measures you can take to keep those costs down.
A solid marketing strategy can make a business profitable. Unfortunately, in the past, not all small businesses were able to spend a huge amount of their budget on marketing. With marketing automation becoming more and more accessible to small enterprises, that has changed.
If you think your email is safe from hackers, think again. A lack of sufficient email security protocols can lead to data theft, unauthorized access to sensitive information, and successful malware attacks. Here are some tips to secure your email account from unwanted intruders and the many troubles that come with them.